Digital Marketing

Introduction Digital marketing has become one of the most demanding and popular fields in recent years. With the rapid growth of internet users, businesses are now required to market their products and services online to reach a larger audience. Whether you are a college student, a working professional, or someone looking for a career transition, […]

Pakistan As Informal Economy​ Pakistan is still largely a cash-based, informal economy (undocumented or shadow economy). This encompasses transactions conducted in cash, unregistered business operations and off-the-books employment. According to a World Economics recent report, the total size of the informal economy in Pakistan was around $457 billion (35.7% of the economy). However, the estimates from SMEDA