Information Technology

Understanding the Roadmap of Digital Marketing

Introduction Digital marketing has become one of the most demanding and popular fields in recent years. With the rapid growth of internet users, businesses are now required to market their products and services online to reach a larger audience. Whether you are a college student, a working professional, or someone looking for a career transition, […]

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E-commerce and its potential in Pakistan

Pakistan As Informal Economy​ Pakistan is still largely a cash-based, informal economy (undocumented or shadow economy). This encompasses transactions conducted in cash, unregistered business operations and off-the-books employment. According to a World Economics recent report, the total size of the informal economy in Pakistan was around $457 billion (35.7% of the economy). However, the estimates from SMEDA

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What Really Matters for Startup Success?

Introduction Startup organizations have the potential to make a significant impact on the world. By bringing together a group of individuals with the right incentives and organizing them in a startup, we can unlock human potential in unprecedented ways. However, despite the immense potential, many startups fail. In this blog, we will explore the factors

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